This topic is about finding the perfect match between your business and the type of clients who make it thrive. Taking a step by step process, we’ll explore the demographics, psychographics, challenges and expectations of your ‘ideal client’, through to building an ideal client persona. We’ll compare this profile to your existing client base, and discuss ways to create more room for those clients you aspire attract, by bringing them to life. Your final activity will be to build your first ideal client persona.
This topic is important because knowing who your ideal client is can have hugely positive results on your business success, revenue growth, product or service expansion, work satisfaction and more. This topic includes tips and advice to help you drive your business – deliberately – towards more of the type of people who need you and you enjoy working with.