Understanding the Client Buying Cycle Training Course
$27.50 inc. GST
This topic explores the journey a client undertakes when purchasing services. It tracks the distinct stages of a client’s buying process—from being unaware of a problem or opportunity, through the servicing, advocacy, and retention stages. This topic provides an introduction to the stages of the client buying cycle and guides you on how to map your own clients’ journeys, identifying key stages for additional focus in your business.
This course will take approximately 62 minutes to complete.
Why is the Understanding the Client Buying Cycle Course Important?
In service industries, the buying cycle for a client is often much longer and more complex than it initially appears. Without a deep understanding of this cycle, professionals may only engage with clients at later stages, or miss opportunities entirely. By understanding each stage of the buying cycle, professionals can position themselves to assist clients from the beginning of their journey through to the end, ensuring a comprehensive and effective client relationship.
Target Audience
This topic is suitable for all employees involved in client management, business development, client servicing, or sales. It is particularly relevant for those dealing with clients purchasing complex products or services, rather than simple, transactional purchases. You may also be interested in Communicating with Management and Key Stakeholders Training Course and An Introduction to Management Training Course
Topics Covered
- What is the professional services buying cycle?
- Clients become aware of a problem or need
- Clients resolve to find a solution
- Clients evaluate potential solutions
- Clients decide what they will do
- Create an example client buying cycle
Learner Experience
Learners will gain a comprehensive understanding of the client buying cycle, enabling them to engage with clients more effectively throughout their purchasing journey.
Assessment
Yes, 1/3 correct answers required.
Related Courses
- Consultative Selling and Sales Relationships Training Course
- Understanding the Psychology of Selling Training Course
- Marketing Tactics to Help Client Referrals Training Course
- Sales Management 1: Becoming a Sales Manager Course
- Sales Management 2: Implementing a Process Training Course
- Sales Management 3: Tracking Sales Performance Course
- Sales Management 4: Sales Enablement Training Course
- An Introduction to Customer Service Training Course
- Consultative Selling and Sales Relationships Training Course
- Marketing Tactics to Help Client Referrals Training Course
Learning Outcomes
Upon completion, learners will:
- Understand the full client buying cycle and its stages.
- Learn how to strategically position themselves during each stage of the cycle.
- Gain the ability to map and analyse client journeys to enhance business focus.
Business Outcomes
This training will:
- Improve client engagement by ensuring professionals are present throughout the entire client journey.
- Enhance business development efforts by identifying key stages for additional focus.
- Increase client satisfaction and retention by providing continuous support through all phases of the buying cycle.
| Platforms | Desktop, laptop, tablet or mobile (widescreen) |
| Browsers | Chrome, Edge, Firefox and Safari are supported (typically versions from 2019 onwards). IE11 is not supported |
| Hosting | Enrol in Tribal Habits portal |
| Accessible | Yes, meets WCAG 2.2 guidelines at a Level AA standard – More info on WCAG 2.2 here |
Description
Why is the Understanding the Client Buying Cycle Course Important?
In service industries, the buying cycle for a client is often much longer and more complex than it initially appears. Without a deep understanding of this cycle, professionals may only engage with clients at later stages, or miss opportunities entirely. By understanding each stage of the buying cycle, professionals can position themselves to assist clients from the beginning of their journey through to the end, ensuring a comprehensive and effective client relationship.
Target Audience
This topic is suitable for all employees involved in client management, business development, client servicing, or sales. It is particularly relevant for those dealing with clients purchasing complex products or services, rather than simple, transactional purchases. You may also be interested in Communicating with Management and Key Stakeholders Training Course and An Introduction to Management Training Course
Topics Covered
Topics Covered
- What is the professional services buying cycle?
- Clients become aware of a problem or need
- Clients resolve to find a solution
- Clients evaluate potential solutions
- Clients decide what they will do
- Create an example client buying cycle
Experience
Learner Experience
Learners will gain a comprehensive understanding of the client buying cycle, enabling them to engage with clients more effectively throughout their purchasing journey.
Assessment
Yes, 1/3 correct answers required.
Related Courses
- Consultative Selling and Sales Relationships Training Course
- Understanding the Psychology of Selling Training Course
- Marketing Tactics to Help Client Referrals Training Course
- Sales Management 1: Becoming a Sales Manager Course
- Sales Management 2: Implementing a Process Training Course
- Sales Management 3: Tracking Sales Performance Course
- Sales Management 4: Sales Enablement Training Course
- An Introduction to Customer Service Training Course
- Consultative Selling and Sales Relationships Training Course
- Marketing Tactics to Help Client Referrals Training Course
Outcomes
Learning Outcomes
Upon completion, learners will:
- Understand the full client buying cycle and its stages.
- Learn how to strategically position themselves during each stage of the cycle.
- Gain the ability to map and analyse client journeys to enhance business focus.
Business Outcomes
This training will:
- Improve client engagement by ensuring professionals are present throughout the entire client journey.
- Enhance business development efforts by identifying key stages for additional focus.
- Increase client satisfaction and retention by providing continuous support through all phases of the buying cycle.
Accessibility
| Platforms | Desktop, laptop, tablet or mobile (widescreen) |
| Browsers | Chrome, Edge, Firefox and Safari are supported (typically versions from 2019 onwards). IE11 is not supported |
| Hosting | Enrol in Tribal Habits portal |
| Accessible | Yes, meets WCAG 2.2 guidelines at a Level AA standard – More info on WCAG 2.2 here |