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LMS for Automotive Dealerships

Automotive dealership worker doing compliance training in Tribal Habits

Keep safety, compliance and product training moving at the pace of the workshop. Automotive training doesn’t happen in one dealership, with one team, on one brand.

Technicians move between bays and sites. Apprentices learn on customer vehicles. New models arrive with new procedures. OEM standards change between brands, departments and franchise agreements. Tribal Habits keeps workplace training structured, current and trackable across your dealer network.

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Automotive dealership worker doing compliance training in Tribal Habits
Industry Reality

The biggest training challenges in automotive

A dealership is several businesses under one roof, sales, service and parts, across multiple sites, and the workshop carries real risk that has to be proven, not assumed.

01

Workshop safety sign-offs can’t live in a paper folder.

Practical competencies like operating a hoist have to be signed off by a trainer, and most dealerships still do it on paper, site by site.

Tribal Habits handles safe work practice training and observation sign-off, with a record you can produce when it’s needed.

02

Every site and department trains differently.

Sales, service and parts each have their own needs, across multiple dealerships with no group-level view.

Tribal Habits assigns the right training by role, department or site, and gives head office visibility across the network.

03

Every ticket and certification comes with an expiry.

First aid, technician tickets and other certifications lapse, and chasing them across sites is manual and easy to miss.

Tribal Habits tracks certifications and training records, including externally issued ones.

04

Your records live everywhere but one place.

Paper sign-offs, spreadsheets, manufacturer training portals and separate payrolls leave no single source of truth. Tribal Habits brings training and records into one platform, and lets you build your own content instead of buying locked modules.

Our automotive industry clients

HDR Workshop Solutions Logo
Equity Transport Group logo
Max-Safe Logo
Hughes-C200
Industry Reality

The complete training system for dealerships

Start with existing content where it helps. Build the training that is specific to your dealership. Manage delivery and records from one platform.

Pre-built Training

Editable Training Library

Start with the hundreds of editable modules in the training library, including WHS and workplace safety, AU/NZ compliance, customer service and workplace skills. Add your own safe work practices, product and brand content without waiting on a specialist to build or publish them.

Build your own

Interactive Course Builder

Turn your safe work practices, product knowledge and dealership processes into structured, engaging modules using interactive building blocks and Sage AI. Add observation sign-off for practical competencies like equipment operation, and customise courses, certificates and branding.

Training Management

Full LMS Features

Automate enrolments, reminders and training pathways. Integrate with your HR and payroll tools. Full reporting including completions, competencies and certification expiries. Give each site or department visibility over their own team only.

The library of existing content is quite comprehensive and has most general training topics that are needed in the business environment.

Sam H - The SCC Group

Rated 5 out of 5

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The Difference

What a better training system looks like

The same organisation. A completely different training operation.

Before Tribal Habits

With Tribal Habits

Safety competencies are signed off on paper at each site.

They're signed off in-platform with observation, and recorded centrally.

Certifications sit in spreadsheets until one expires unnoticed.

They're tracked with expiry reminders before they lapse.

Each site and department trains its own way.

Consistent training is assigned by role, department and site.

Records are scattered across paper, spreadsheets and brand portals.

They're consolidated into one source of truth.

Content means buying locked third-party modules.

An editable library plus your own content, built in-house.

Pre-Built Training Library

Training built for how ANZ dealerships run

Safety and compliance covered, your workshop and brand built by you

The library includes 500+ editable modules spanning workplace topics, among them WHS and workplace safety, AU/NZ compliance, customer service and people management. Start with what’s built, then tailor it to your sites, departments and roles.

Modules referencing AU/NZ legislation are reviewed by external legal firms as required, including McCullough Robertson, LegalVision and Dentons.

For the training unique to your dealership, use the course builder and Sage AI to turn safe work practices, product knowledge and brand standards into structured, trackable training you can roll out across every site.

Current relevant library topics include (we are regularly adding more)
01

Manual handling safety (AU & NZ)

02

Plant and Equipment Safety Awareness (AU)

03

Hand and power tool safety refresher

04

Forklift safety awareness (AU)

05

Lithium Ion battery safety refresher

06

First aid basics refresher

07

Workplace incident investigation (AU & NZ)

01

Essential customer service skills

02

Handling customer complaints

03

Successfully helping upset customers

04

An introduction to sales and selling

05

An introduction to sales and selling

01

Anti-bullying and anti-harassment

02

Sexual harassment awareness

03

Equal employment opportunity

04

Privacy in the workplace (AU & NZ)

05

Competition/Consumer law series (AU)

06

Alcohol and drugs in the workplace (AU & NZ)

01

Psychosocial hazards (employees and managers)

02

Mental health awareness (employees and managers)

03

Coaching and developing staff

04

Transitioning from employee to manager

Pricing

Transparent pricing, based on who actually trains

Most staff don’t do training every month, which is why Tribal Habits charges on monthly active users (someone who logs in at least once during the month). This means you only pay for the people who log in and train each month.

How Monthly active user pricing works

You only pay when someone actually trains

Most LMS platforms charge per seat, whether the user logs in or not. Tribal Habits uses Monthly Active User pricing, so you only pay for a technician, salesperson or service advisor when they log in and train that month. Store your full headcount, including casual and commission staff, at no extra cost.

View Tribal Habits Pricing here!

How Monthly active user pricing works

What it looks like in practice

A dealership group with 400 staff across 12 sites commits to a 150 MAU plan. In a given month, active users might include new starters completing induction and safety training, technicians signing off competencies, and sales staff completing product or compliance training. In a busier month, usage may rise; extra users are charged at the plan rate. Staff who don’t log in that month don’t count toward usage.

What matters beyond the training content

Why do automotive teams choose Tribal Habits?

Safe work practices, workshop competencies, induction, product and compliance training, and your own courses can all sit in one learning platform.

Training can be assigned by site, department or role, with reporting that shows what’s complete, what’s due, and where a certification is about to expire.

Pricing
Pricing

Pay for who trains, not stored users

Monthly active user pricing means casual, commission and seasonal staff only count when they log in. No per-seat fees for people who aren't using the platform. 

Support
Support

Australian-based support team

No offshore helpdesks. Our Customer Support comes from a local Australian-based team who understands how dealerships operate in ANZ and the compliance environment they work in. 

Security
Security

Australian hosted, ISO 27001 certified

Your training data, and the data of everyone across your network, stays in Australia. ISO 27001 certification gives you the security and data sovereignty dealership procurement looks for. 

Integrations
Integrations

Works with your existing tools

HR and payroll tools, SSO, and thousands more via Zapier or the Public API. Automate enrolments and keep training and certification data in sync across sites without manual admin. 

The reporting process is also simple to use and great that users can monitor their own progress as well as managers and any other stakeholder required.”

Michelle - Policy, Risk and Compliance Manager

Rated 5 out of 5

Read more verified reviews

Team discussing workplace obligations – compliance training in Australia guide
From the blog

Compliance training in Australia
the complete guide

From WHS duties to Right to Disconnect and Payday Super, see what Australian employers must train on and how to prove it happened.

Read now

Frequently Asked Questions

Can we sign off practical competencies in the workshop?

Yes. Tribal Habits supports observation and checklist activities, so a trainer can sign off practical competencies like equipment operation, with the record held centrally.

Can we track certifications and expiries, including external ones?

Yes. Certifications and expiries can be tracked in the platform, including externally issued tickets recorded against a learner, with reminders before they lapse.

Can each site and department manage their own training?

Yes. Parent-child portals and group structures give each site or department local management and visibility, while head office keeps a view across the network.

Can staff without a work email use it?

Training is accessible on any device, so technicians and floor staff can complete it without a workstation.

Can we build our own content instead of buying modules?

Yes. The library is editable and you can build your own training in the course builder, so you’re not locked into pre-built third-party modules. Existing documents and videos can be incorporated.

Do we need an instructional designer to create our own courses?

No specialist authoring software is required. Tribal Habits uses a guided course-building process designed for operations, HR, service and training staff. Sage AI provides additional assistance during content creation.

Can we assign training by site, department or role?

Yes. Enrolment rules, groups, teams and learning pathways control which training different learners receive.

Where is Tribal Habits hosted?

Tribal Habits data is hosted in Australia. The platform is ISO 27001 certified.

How does pricing work?

Tribal Habits primarily uses Monthly Active User pricing. Users count toward usage when they log in during a calendar month. You can store casual and commission staff who aren’t currently training without paying for them as active users.